Pakistan's Pioneering Ready-to-Wear Label

Get your sleep on with GENERATION PAJAMAS, NOW LIVE.!

Art meets fashion in “The Cubist”

Ming’s ideology has is a testament to Generation’ s deep love for art, design and innovation. If one was to name a singular artist as the face of m...

“BRING BASANT BACK” now in stores and online!

Get your hands on GENERATION’s much awaited PSFW’17 Collection “Bring Basant Back”, now available on www.generation.com.pk and at our stores in: 1....

GENERATION x Sunsilk

Each year, Sunsilk collaborates with 4 leading fashion houses of the industry showing at PSFW for their Fashion Editionbottles. GENERATION is very ...

Keeping your Henna on trend ft. “Sara’s Henna”

If you love Henna as much as we do, then you need to meet Sara Vazir: The International Award-Winning Henna Artist, former TEDx HK speaker, and a G...

The Map that mapped GENERATION on International Social Media!

Our Independence Day Social Media campaign this year had 3 facets: patriotism for our motherland, tolerance and peace towards our Indian neighbors ...

Dress like YOURSELF! - Marya Javed (NO FOMO)

Going through my childhood photos the other day, I realized that I was raised in much simpler times. I had two pairs of shoes, one for school, the ...

The International Woolmark Prize: Another feather in Khadija Rahman’s cap!

She made us proud earlier this year with her “Bring Basant Back” Collection for PSFW’17 and the more recent ace up the sleeve of our Creative Direc...

Six Annual Sale Secrets Revealed!

Did you know that the concept of a mega end of the season sale was brought to Pakistan by GENERATION all the way back in 1985! And we have regularl...

Instagrams that have our heart-the Eid Edit!

Belated Eid Mubarak! Our Instagram was abuzz with many of you sharing your Eid looks with us, wearing GENERATION. We're very overwhelmed and impres...

Last minute Eid Shopping ft. Marya Javed

While most of you have your Eid look sorted (hopefully, in GENERATION), we know that there are still many of you out there who either love the thri...

Instagrams that have our heart!

We're on the look-out for how you wear our clothes! Style your favorite GENERATION outfit, upload your pictures on Instagram, and hashtag (#generat...

Dupatta overhaul!

Whether as a Chaddar, Laharia, Ghoonghat or scarf, the dupatta speaks! In different styles, colors, sizes, lengths or fabrics, the dupatta speaks! ...

Heirloom Saris make a comeback ft. Maryam Mahmood

Why bookmark Saris only for weddings?! This Eid, we present “Basri”, our new range of stitched Saris which is a resplendent mirage of hand block-pr...

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