Privacy & Cookie

At Limited, we are committed to protecting the privacy and security of our customers and site visitors, including you. The team members are customers themselves, both of and other Internet sites. We therefore fully appreciate and respect the importance of data privacy and security on the Internet.

We believe you should feel both informed and empowered when it comes to our handling and usage of your information. This notice therefore explains:

  • what information we collect when you’re using any generation website or app, or when you’re communicating with us;
  • why we collect that information;
  • how we may then use that information;
  • how we share that information;
  • how long we keep your information, and how we protect it whilst we have it;
  • what we won’t do with your information; and
  • what choice and options you have to control your information.

So you only need to look in one place to find out all you need to know, this notice covers all generation websites, apps and services. That includes the site, all our international sites, the mobile site, the generation iOS and Android applications, generation Marketplace and its app (“Marketplace”), the generation Magazine and its app, generation’ platform technology, and all other generation websites, apps, developer platforms and other products and services (collectively “generation” or the “Services”).

Because we’re an online fashion destination, the wording does have to get a little technical at times.  But we’ve done our best to try to explain things as clearly as we can.  We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice.  Just contact our Customer Care team if you’d like to discuss this with us.

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